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Interbrand’s Global Chief Creative Officer Andy Payne introduces the Interbrand Design Series and discusses the power of design thinking as a business transformation tool.
Design is part of everyday life at Interbrand, and in this series we’ll look at the work, thinking, and designers themselves that are responsible for building some of the best brands in the world. Design is more than logos, color palettes, illustrations, and typography. It’s a holistic approach to driving powerful experiences that create real business results. Watch the video to learn what we think about design as an enterprise tool.